Running a digital marketing business means staying on top of the best tools to keep things efficient, creative, and seamless. Over the years, I’ve tested countless apps, gadgets, and platforms, and right now, these five are my absolute favorites. Whether you’re a business owner, content creator, or just looking to streamline your workflow, these tools are game-changers!

1. Slack – The Best Communication App

Staying organized is key when managing multiple clients and projects, and Slack is hands-down my go-to communication tool. It keeps everything streamlined, categorized, and easy to access—without cluttering my email inbox. The best part? I can shut it off when I need to set boundaries and focus on deep work. If you’re still relying on never-ending email chains or scattered text messages, it’s time to make the switch!

2. Phone Ring Light Stabilizer – Pro-Quality Video Without the Hassle

I’ll be honest—I splurged on a fancy video camera, but I ended up returning it. Why? Because my iPhone 16 + this phone ring light stabilizer (check it out here) does the job just as well! The stabilization and lighting make a huge difference for high-quality content, and it’s much easier to use on the go.

3. In-Person Networking – The OG Marketing Tool

Yes, I’m all about social media and will always advocate that every business needs a presence online. But let’s be real—nothing compares to face-to-face connections. Whether it’s shaking hands, sharing a laugh, or simply being in the same room, in-person networking builds relationships in a way digital interactions can’t. If you’re local to SWFL, come join us at a FemCity event (FemCity.com)—it’s free to attend, and I promise you’ll leave feeling inspired!

4. Flodesk – The Email Marketing MVP

Our team has tried almost every email marketing platform under the sun, and while no system is perfect, Flodesk has been a dream to use. The intuitive design tools make crafting stunning emails effortless, and it’s incredibly user-friendly. If you’re looking to elevate your email marketing, I highly recommend it. Bonus: Get 50% off your first year with my link! (Sign up here)

5. CapCut – The Secret Behind Viral Video Edits

If you’ve ever wondered how those funny meme reels, sleek video transitions, or eye-catching commercial edits are made—chances are, it’s CapCut. This app makes professional-quality video editing accessible to everyone, whether you’re creating quick social media content or high-end marketing videos. That said, I have my eye on Meta’s upcoming editing app… and I’m very excited to see what it brings to the table! Stay tuned!

Final Thoughts

Finding the right tools for your business can make all the difference in efficiency, creativity, and overall success. These five have been essential to my workflow, and if you’re looking to level up your digital marketing game, I highly recommend giving them a try.

Have a favorite tool you swear by? Let me know—I’m always looking for new recommendations! 

Affiliate Disclosure: Some of the links in this post are referral links, which means I may earn a small commission if you make a purchase through them—at no extra cost to you. That said, I only recommend products and tools that I genuinely use and love. These are the exact resources that help me run my business, and I stand behind them 100%!